Going "out" for New Year's Eve is so 2015. The older I get, the more I simply desire staying in or spending the evening with a few close friends. All of that in mind as we creep into the end of 2017, I felt inspired to create a girls' holiday/NYE shoot. Because I'm obsessed with SF, I wanted the venue to be based there and somewhere niche that felt like every girls' safe haven. Somewhere that lived and breathed "city sleek." Enter, Wine Down in SOMA!
As we're all probably aware by now, metallics and velvets are taking over the fashion world for the fall and winter months, so that was where my initial inspiration came in. I wanted to play off the natural textures inside the bar, particularly the wood. There is something so inviting and warm about it. I decided to go with a bare tablescape, paired with a sleek black and gold runner from Lavish SF to keep things clean. My amazing friend and vendor, Angie of Chairs and Cups helped me conceptualize the perfect plateware/stemware set to make everything flow cohesively with the colors we had chosen. The best part was accenting this table with mercury votives, wooden antlers, and other odds and ends I sourced from Eileen (owner of Lost + Found Vintage Rentals).
I hope this shoot inspires anyone planning a party to not be intimidated to go BIG on the details. I think that a tablescape that is well-thought out is one of the most important pieces of planning a perfect party. I really wanted to incorporate something that would make the table pop (but not in a gaudy way) and working with Angie (owner of Bobo Design Studio) was a dream. She came up with those gorgeous diamond-cut personalized name cards for each of the guests.
ProTip: always incorporate some type of interactive activity for the guests. In this case, I wanted it to to be DIY-related. I've worked with the amazing Keegan (owner of Petal Atelier) for over a year now, collaborating on different projects, and she knew exactly the route I was wanting to go down. She suggested a DIY floral wreath station. I wanted the aesthetic to be neutral enough where it didn't scream Christmas at you, so we went with very earthy florals and greenery for these wreaths. The girls had an amazing time using the tools and creating some fun wreaths to take home. PS: How stunning are those bigger bouquets with strawberries, pomegranates, and anemones?! We were jaw dropped at their beauty.
Then came the cake! Rachel (owner of Bay Cakes Design) came up with a perfect mini cake to round out the party. I knew I wanted black and I have admired her work for a while now, but she blew me out of the water with the detail she added with the sugar flowers on top of it. Sitting it on top of Lost + Found Vintage's bar cart with my felt board was one of the most inviting vignettes of this shoot.
Finally, it was MY job to do all the wardrobe styling for this shoot which was very fun for me. I wanted to go with jewel tones, metallics, and subtle dramatic additions of fur and velvet. Huge shoutout to Sunshine Shannon for capturing all this goodness! Peep the gallery below and the whole vendor team under that! Happy New Year babes <3
Creative Direction/ Planning/ Styling: Naseem Events
Wardrobe Styling: Naseem Events (Anthropologie and Madewell // Jewelry: Kendra Scott)
Venue: Wine Down SF
Photographer: Sunshine Shannon
Florist: Petal Atelier
MUAH: Imagi by Fiona
Diamond cut name place cards: Bobo Design Studio
Cake: Bay Cakes Design
Invitation and Signage: Caffeineated Letters
Runner and confetti poppers: Lavish SF
Plateware/stemware/glassware: Chairs and Cups
Video: Elmira Saalabi
Bar cart, pillows, votives, and wood antlers: Lost + Found Vintage Rentals